Among economy engaged players that regularly use meta features, we explored how we can increase session starts and item outflow like boosters and in-game currency. Voilà, came the Candy Converter. A cute robot that converts your items you don't want for the ones you choose, with timers to encourage players to come back. Additional perk? The robot stores it for you for a while.

To expand on our product portfolio while simultaneously pondering on deeper reward systems, we explored boosting existing boosters; Upgrading them have larger impact on board, capping, balancing monetisation, and so on.

All the focus is targeted at the 1st attempt in a match-3 game. Of course! That's where one monetises, where fomo impacts decision-making, and things like streaks might get lost. For some, the boosters received from streaks are vital to be able to progress on difficult levels. 

We explored value in attempts post attempt 1. What would matter here for players, and what could contextually fit in? It matters even if you didn't win on the first - We want to give you a chance... At redemption! 

Setting the creative direction as we start product discovery honours the design intention throughout the project pipeline in a more effective way, for the whole team. Setting the tone, look&feel, messaging and hierarchy early, adds nuance and context to the usual blueprint-style mechanics/design specs.  This empowers creatives in (pre-)production to have something tangible to derive from and feedback, while it increases accountability. Simultaneously, it acts as a fruitful tool to enable more constructive stakeholder feedback throughout.